Way back in the year 2000 (which was either the last year of the 20th century or the first year of the 21rst, depending on who you ask) Dorothy Gaiter and John Brecher who wrote the Wall Street Journal's wine column got tired of hearing people with a fantastic (and expensive) bottle of wine somewhere in their house refuse to open until an undefined "special occasion" that never seemed to arrive. So they did exactly what you would do in that situation--they created their own holiday. "Open That Bottle Of Wine Night", where the "special occasion" would be opening that wine. They scheduled it for the last Saturday night in February (which means of course that we missed it--but hey, I've only been doing this blog for less that two, weeks cut me some slack). It's a great idea but I don't think it goes far enough,
every night is open that bottle of wine night. Hmm, maybe that goes a bit too far--not that I'd be averse to everybody buying a bottle of Duckhorn Vineyards Three Palm Vineyard Merlot 2001 $99 (one of my favorite wines in the world) every night after work, especially if they bought it from me, but what I mean is that people a messing up the price value ratio when they are talking about wine.
Say you you and three or four friends meet a bar or restaurant for couple of drinks to sit around and talk. Each one of you can easily spend 10 or 20 bucks on two or three glasses of wine or mixed drinks. for that kind of money you guys could have bought a bottle Duckhorn and sat around in someone's living room talking with your friends and drinking the best wine any of you have every tasted. Heck for less than $15 dollars per person you could try Chimney Rock Napa Cab. The purpose of wine (kinda like life) is to create memories. And aren't you going to create better memories at someones house drinking a spectacular wine then sitting in some booth somewhere drinking generic beer and eating chicken wings underneath a stuffed moose head that's wearing sunglasses? Well aren't you. So what are you waiting for?
By the way, I am aware that I'm not a disinterested observer in this as I am actually selling the wine we're talking about. But seriously, how many times have you balked at buying a $15 bottle of wine and the next day paid $10 dollars for a glass of wine at a restaurant? Add it up, I think my point will remain valid.