Slate has an article by Farhad Manjoo trying to figure out why restaurant websites are so bad.I agree with the premise. I mean I really agree with the premise. I think in my entire life (the internet part, anyway) I've seen maybe two good restaurant websites. It drives me nuts. You look up a restaurant to get idea of it's menu and instead you have to sit though a 5 minute flash animation of nothing i'm remotely interested in. I think this encapsulate the conclusion best:
"Say you're a designer and you've got to demo a site you've spent two months creating," Bohan explains. "Your client is someone in their 50s who runs a restaurant but is not very in tune with technology. What's going to impress them more: Something with music and moving images, something that looks very fancy to someone who doesn't know about optimizing the Web for consumer use, or if you show them a bare-bones site that just lists all the information? I bet it would be the former—they would think it's great and money well spent."
No comments:
Post a Comment