No, really. I'm serious this time. Let's talk about it, I know it's hard to believe, but I am going to defend it. Granted I going to defend it with faint praise but with praise non-the-less. First, let us get the elephant in the room out of the way, "doesn't it taste like watered down Hawaiian Punch?" The short answer is, yes, yes it does. It was invented by Sutter Home as an inexpensive wine that is sweet and light to appeal to people who don't like wine but would still like a glass of wine. Now that sounds like an accusation, but if you want people to who don't like wine to drink wine and enjoy it, you need to create a wine that tastes more or less like...White Zinfandel.
As I've said before the problem with wine like this is not that it's bad it's that it's boring. And it is boring but it is also wine. There are real wine flavors in these wines--granted not much--but the flavors are in there. Remember wine is an acquired taste, it takes practice. I've seen the progression of people who who would only drink White Zin. but then they try a Moscato andthen move on to a light Pinot Grigio wihtin a year they're drink oak and fruit bomb Napa Cabs with enough tannins to suck the moisture out of your socks. Look White Zin is not the best wine style in the world (to say the least) it's like training wheels for wine drinkers. And you need to start somewhere.
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